Our branding process help businesses to build: brand awareness and extend customer loyalty. It establish a significant differentiated presence in the market that outpace competitors. Every step of the branding process is essential to embody the company's essence and support the brand desired perception. We strive for every opportunity to express why people should choose your brand, products or services.

The first phase of our branding process is to navigate around your business to uncover the company essence and understand how the company fits into the existing competitive environment.

Genius_Design_Brand_Discovery
Genius_Design_Brand_Strategy

The second phase is to define the brand personality and design a brand positioning statement. An expression that fills a particular consumer need in a way that competitors don't.

The third phase is to design different brand identity concepts: logotype, look and feel, color, typography style, animations and trial applications. At this phase we present 3 design concepts to the client and refine accepted brand identity concept.

Genius Design Brand Design
Genius Design Brand Design Touchpoints

The fourth phase is to develop brand touchpoints with the new brand identity program: signage, marketing collateral design, packaging, website design and more. Present brand touchpoints to the client and finalized brand touchpoints.

Our fifth phase is to design standards and brand guidelines for the brand identity program. Deliver all brand assets such as: brand identity system, brand guidelines, standards and launch the new brand.

Brand guidelines and standards are designed to help internal staff of a company to manage and maintain a brand consistency.

Genius Design Brand Design Guidelines