Nike the most recognizable brand worldwide was born in January 25, 1964, of course at that time, the company was known as Blue Ribbon Sports, Inc. Officially Blue Ribbon Sport, Inc. became Nike, Inc. in 1971. The nike Swoosh brand identity (logo design) was design by Carolyn Davidson in 1971 while she was still a graphic design student at Portland State University.

The Swoosh identity in 1971 was like an empty vessel but overtime, with brand awareness (advertisings), Innovation and brand consistency overall it gain meaning and now Nike brand is a success. Innovation, Brand awareness, guidelines and consistency is the key to grow your brand.

 

Nike Brand Book and Guidelines

NIKEFUEL Book

NIKE Visual Center

Brandbook Nike Football

Antonio's Biography

FOUNDER | GRAPHIC DESIGNER

NIKE BRANDBOOK

NIKE-Blog_v2

NIKEFUEL Book

NIKE_BRAND_GUIDELINE

Visual Center

NIKE_VISUAL_GUIDELINES