Brand Identity Guidelines and Brand Book.

An Identity Guideline and Brand book are different brand assets but sometimes they can be combined.

A Identity Guideline is design to help internal staff of a company to manage and maintain the identity design (logo design) consistency. It is a very specific brand asset that informs on how to use and how not to use the logo design. It focus only on logo usage, Colour palette, Typographic style, (font family & default fonts for web use)

A Brand book is the physical manifestation of the living brand, it is design to help internal staff of a company to manage and maintain the brand consistency. The Brand Book outlines everything about a brand including: brand history, company vision, personality, key values, brand message or mission statement, logo usage, Colour palette, Typographic style (font family & default fonts for web use), Image & photography style, Business card, corporate envelope design and letterhead design. A brand book is everything about your brand.

Antonio's Biography

FOUNDER | GRAPHIC DESIGNER