About us

Genius Design is a brand design consultancy located in Salt Lake City, Utah. We are the only design consultancy in Salt Lake City where clients work directly with the designer. We define, differentiate and help companies to express their brand message through brand identities, branding and design. We work with passion, integrity and personal commitment.

Founder

Antonio Hernandez is the founder and creative director of Genius Design LLC. He received his BFA - Graphic Design Emphasis from the University of Utah.

Prior to forming Genius Design, Antonio worked as a graphic designer at the Natural History Museum of Utah and at BWP Communications as a subcontractor graphic designer. At BWP Communications Antonio worked on projects for clients such: G Eric Nielson & Associate a law firm, Jon M. Huntsman School of business, Hive pass, Redevelopment Agency of SLC (RDA) and Fireside On Regent Street.

Graphic Designer

Website Design

Advertising and Communications

Annual Reports

Trade Show Design

Brand Strategy

Logo/Identity and Branding

Collateral Design

Products and Packaging

Mission

Our mission is to build brands people love.

Vision

Our vision is to collaborate with local, international and global brands.

Values

Collaborate with good people. Do work with passion, integrity and personal commitment.

 

We love what we do. We work with passion, integrity and personal commitment for good people. We estimate projects in advance on a flat feet. When working with us, we design a proposal: A detailed project document that defines the scope of work, process, schedule, and total price (usually in the form of a fixed fee). Prices vary depending on the project description.

We love what we do. We work with passion, integrity and personal commitment for good people. We estimate projects in advance on a flat feet. When working with us, we design a proposal: A detailed project document that defines the scope of work, process, schedule, and total price (usually in the form of a fixed fee). Prices vary depending on the project description. Our minimum level of engagement for brand development is $8,000. Prices vary for other design services.

Manifesto

We are brand strategists and creative explorers in pursuit of endless possibilities. We connect brand strategy with creativity to uncover brand opportunities. We collaborate with strategic experts, designers and creatives with a single objective: To create brands people love.

We love what we do. We work with passion and personal commitment for good people. We estimate projects in advance on a flat feet. When working with us, we design a proposal: A detailed project document that defines the scope of work, process, schedule, and total price (usually in the form of a fixed fee). Prices vary depending on the project description.

Brand IdentityNamingLogo DesignBrand TaglineBrand Guidelines

Brand StrategyBrand PositioningBrand MessagingBrand CollateralBrand Book

Related ServicesGraphic DesignEnvironmental GraphicsAdvertisingPackaging Design

Our philosophy is simple, we create experiences people love. We focus on creating ideas driven by strategy. Ideas that emotionally connect consumers with brands. We aim to design work that achieves our client's goals.

Our goal is to create an emotional connection between brands and customers perception. How we do this? By helping businesses to project unique social identities online and offline; identities that help brands be seen as special.

Pacific Steel and RecyclingOn Regent St.G. Eric Nielson and Associates

Natural History Museum of UtahBWP CommunicationsShandong Jindu Talin Foods Co. ,LTD

Jon M. Huntsman School of BusinessUtah Clean EnergyFireside on Regent