Powerful emotional connections between brands and customers is an advantage. The payoff can be huge when brands connect with customers' emotions. The best approach for brands when creating an emotional connection with customers' is to align the brand perception with customers' motivations.

We are a Brand Design Consultancy

Genius Design is a brand design consultancy that builds world class brand identity programs, for brands that strive brand differentiation. Our branding process embody the company's brand essence by supporting a desired brand perception. We specialize in brand identities, corporate branding and rebranding.

Understanding how your company fits into the existing competitive environment is critical for your brand and business. A competitive brand requires a branding process that establish a significant differentiated presence in the market that attracts and retains loyal customers.

Our Branding Process

Our branding process help businesses to build brand equity by increasing brand recognition, customer loyalty and brand awareness. It establish a significant differentiated presence in the market that outpace competitors.


A sophisticated brand identity system is essential to manage a brand. The brand perception should be taking under consideration in every decision that involves the brand. A Brand Competitive Advantage is the unique brand positioning, unique value proposition and manage not only by the company but manage by an entire community.