Genius Design is a brand design consultancy located in Salt Lake City, Utah. We define, differentiate and help companies to express their unique brand message through brand identities, branding and design. We work with passion, integrity and personal commitment.

Our branding process is designed to bridge the gap between the goals of your organization and the needs of your customers.

Website Design

Advertising and Communications

Annual Reports

Trade Show Design

Brand Strategy

Logo/Identity and Branding

Collateral Design

Products and Packaging

Understanding how your company fits into the existing competitive environment is critical for your brand and business. A competitive brand requires a branding process that establish a significant differentiated presence in the market that attracts and retains loyal customers.

Powerful emotional connections between brands and customers is an advantage. The payoff can be huge when brands connect with customers' emotions. The best approach for brands when creating an emotional connection with customers' is to align the brand perception with customers' motivations.

A sophisticated brand identity system is essential to manage a brand. The brand perception should be taking under consideration in every decision that involves the brand. A Brand Competitive Advantage is the unique brand positioning, unique value proposition and manage not only by the company but manage by an entire community.